Our Story

Hi and welcome!

I'm Dena, the founder and owner of Pooch Perfection. After a successful career in Media, I trained to be a dog groomer at The Academy in Manchester and attained City & Guilds Level II and III qualifications.

Following a life-long dream, I established Pooch Perfection in 2014. Using ethically sourced products and state of the art equipment, and with a focus on the happiness of our dogs at all times, we have grown to be one of the most successful and highly regarded salons in the area. Contact us for more information, and feel free to browse our Instagram and Facebook pages. See you soon!

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Our Values & Team

At Pooch Perfection dog grooming we believe that the intangibles mean so much.  We only employ the best dog groomers of course....highly trained and with access to state of the art facilities so they can give your dog the best haircut they can get.  But more importantly, we believe that all our groomers need to love the dogs they serve so they feel safe and relaxed in our care, and enjoy coming back to us time and time again. You can find out more about each one of our team below.

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Founder & Owner

"This is me with my gorgeous Cocker Spaniel, Fudge, who was the inspiration behind Pooch Perfection. Founded in 2014, we have been committed to grooming dogs with love ever since"



“This is me, Alicia, with Max, Parker, Sally, Rosie and Jester. I recently qualified as a groomer after an apprenticeship with Pooch Perfection. Working with dogs was a natural progression from studying Horse Management at Askham Bryan College, and Pooch Perfection a natural fit with my life-long love of animals”

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“Hi! This is me with my little gang of Pooches (from top) Kim, Ziggy and Austin. As a child I was obsessed with dogs and animals so it was inevitable that I would end up working with them. I qualified as a Level 3 dog groomer in 2010 and went on to grow my own business while also teaching grooming at college. After a short break I am delighted to be back and working with the most fabulous team, with our most wonderful customers at Pooch Perfection!”



“Hi! I’m Amy and these lovely boys are Jax (left) and Blue. Dogs have been my passion since I was a child, and after working in the spa industry for 7 years, I decided to retrain in Level 3 Animal Management to turn my love of dogs into a career. I am very excited to be part of the Pooch Perfection team and hope to see you and your Pooch soon!”

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Just a couple of our delighted customers below. Please see our Facebook page for more reviews.


"We took our Briard Willow to Dena when she first opened the business and challenged her to transform a matted 35kg beast into a beauty. Not only did Dena rise to the challenge, she is now the only person we would trust to understand not only the needs of our precious dog, but the nervousness – and let’s face it - the lack of skill of the owners! Willow looks like the show dog her lineage suggests when she comes back from Pooch Perfection. Dena and the team are caring and skilful and their attention to detail is fantastic. Four years on, it’s been a pleasure to see the team grow and I cannot recommend Pooch Perfection highly enough – and Willow loves the treats too!"

Liane Holdsworth


"Fantastic results for my boy. They are so helpful and caring. This was his first big haircut. He looks wonderful and he wasn't stressed at all. Unlike me !! Such a fab job. He can't wait to go again."

Julia Bennett


Contact Us

2 New Mill Rd, Honley, Holmfirth HD9 6PH

Mon-Fri: 8am-5pm - Sat-Sun: Closed

** Please note: Traffic patrols are now in force in Domino's car park so please use roadside parking when dropping off and collecting your Pooches to avoid charges **

Mobile: 07801 195883

Landline: 01484 665622

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